Strategic Pillars

1. Enhance and promote collaboration, excellence, diversity and sustainability in all aspects of music making in throughout the City of Music, including urban and regional South Australia.

Example Strategies: 

  • Engage with media to tell the story of Adelaide’s booming music culture – e.g. Music Famil during Entrepreneurs Week 2016
  • Serve as a connector between music organisations, musicians and other facets of industry
  • Support and advocate for diverse music making including community and professional musicians and music organisations
  • Consult with SA Tourism on a new Live Music Events Fund, underscoring our status as a UNESCO City of Music
  • Produce a statewide newsletter, develop web and social media presence
  • Engage with all levels of Government (federal, state and local) and their agencies, including Education, Tourism, Planning and Regional Development to develop programs that support growth for the music industry in South Australia.

 2. Build international pathways for the City of Music throughout the UNESCO Creative Cities Network and beyond

Example Strategies:

  • Support South Australian musicians to collaborate internationally, e.g. Golonka performing at the Hamamatsu World Music Festival in November 2016
  • Host the Music Subnetwork Meeting of the UCCN in Adelaide in March 2017
  • Develop artist exchanges with other UCCN cities, e.g. Adelaide and Seville Guitar Festivals in 2016
  • SAM Awards – supporting the UNESCO City of Music Award for Best International Collaboration
  • Facilitate connections between UCCN Cities and South Australian musicians and music organisations
  • Develop collaborative initiatives throughout the network with other member cities

 3. Advocate locally and nationally on behalf of the City of Music and the entire Music sector to fully integrate culture and creativity into policy and sustainable development plans

Example Strategies:

  • Work with local governments statewide to develop Live Music Action Plans
  • Support and engage with a cross-Government Live Music Regulation Roundtable
  • Support industry (through a communications strategy) to maximise opportunities that regulatory reforms bring about
  • Engage with all levels of government to advocate for the integration of music and creative endeavour into policies and planning, including in areas such as innovation, tourism, health and employment

4. Develop and facilitate connection and collaboration for Music with Industry and all other creative sectors

Example Strategies:

  • Support the work of the Music Development Office in its industry development strategies
  • Serve as a connector between broad ranging facets of the music sector
  • Engage with high end audio manufacturers with a vision for making Adelaide the City of Great Sound
  • Support and develop film and music collaborations, e.g. Brumley’s Suitcase
  • Integrate music and the ideals behind the UCCN into all Adelaide’s flagship festivals
  • Advocate for the use of SA Music in SA promotional campaigns

5. To foster life-long love for and engagement with Music within our entire community through education and participation

Example Strategies:

  • Advocate for South Australia to become known for outstanding music education, cradle to grave
  • Undertake to map the entire music education sector in South Australia, in conjunction with the Music Education Round Table
  • Promote community music –making and engage with community music organisations and schools
  • Work with the SA Department of Education and Child Development on strong music education initiatives and strategies
  • Work with universities and music educators on a coordinated advocacy strategy around music education and its essential place in our city and state
  • Work with health, wellbeing and social cohesion agencies on integrating music into their work, e.g. Centre for Creative Health at the new Royal Adelaide Hospital, Office for the Aging, and through programs such as Adelaide Guitar Festival’s Resonance in 2016

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